How to Reignite Creative Joy When You're Burnt Out
If you’re feeling creatively numb, worn down by algorithms, or like you’ve lost your way with the work you used to love — you're not alone. So many of us are asking how to keep going when creativity feels like just another demand, another item on the to-do list, another thing to optimise.
Recently, I had a conversation with artist and illustrator Emily Charlotte Powell on the A Thought I Kept podcast that helped me remember something essential — something I didn’t even realise I’d let slip:
“I will create what I love. I will love what I create. And that will be enough.”
What would shift if that were your starting point too?
Why Burnout Can Sneak Up on Creative People
Creative burnout doesn’t always look like collapse. Sometimes it shows up quietly — a reluctance to return to the page, a growing resentment of the posting schedule, a dullness where there used to be a spark.
We start out making something because we feel something. But over time, it’s easy to swap that inner compass for external cues:
What performs well
What grows fastest
What’s currently trending
In the episode, Emily and I unpack how this shift slowly disconnects us from our original why. We move from making things we love, to making things we think we should.
And that’s when joy leaves the room.
Joy Isn’t Frivolous — It’s Can Be Fuel
This conversation reminded me that joy isn’t a luxury or a frivolous extra — it’s part of the glue that holds our creative selves together.
It’s what makes us want to sit down again tomorrow.
It’s what helps us navigate the rejection, the unread work, the projects that didn’t quite land.
It’s what keeps us tethered to the core of why we started.
Emily speaks about making things she genuinely enjoys and how reconnecting with this playful spirit helped her fall back in love with her practice.
She didn’t wait for permission. She didn’t check what the market wanted first. She just let herself love what she was making.
Creating for Your Wellbeing — Not Just Your Feed
There’s so much content telling us how to create for growth. But what if your creativity was a tool for wellbeing?
What if:
Writing a paragraph you love is its own reward
Drawing something softens your day
Re-reading an old blog post and smiling at your own words is reason enough
Creating what you love and loving what you create can be an act of care — not just for the audience, but for you
It’s okay to pause. It’s okay to make what delights you, even if no one ever sees it. And it’s more than okay to step away from “relevance” to reconnect with resonance — that feeling that this matters to me and that’s enough.
What If Joy Was the Point?
After this episode, I’ve been asking myself:
What would I make if no one else ever saw it?
What would I love to return to?
What kind of work makes me want to begin again?
If you’re burnt out, blocked, or just quietly bored, maybe don’t start with a productivity tip. Start with a feeling. Start with joy. That could be your way back in.
Want More?
This journal post was inspired by my conversation with the wonderful Emily Charlotte Powell on the latest episode of A Thought I Kept.
Listen in for more on:
How to navigate creative pressure without losing your spark
Why feeling something while you create matters
How to protect joy as part of your process
The emotional reality of being a creative person in a content-driven world
Listen now on Substack with bonus video content or find us wherever you get your podcasts.
Let this episode be the quiet nudge that helps you find your way back to what you love.
Sign up for my Substack More Good Days, where I share gentle thoughts on creativity, emotions, and everyday wellbeing — always with the aim of helping you feel better, not more pressure.
Or check out our wellbeing courses designed to help you reconnect with what matters to you.
