On Shopfronts, Stories and Small Joys: Why Your Town Needs You to Wander It
While 11,341 independent shops closed their doors in the UK last year, I opened a few dozen.
Not mine—but the doors that held others’ dreams behind them.
Each time I stepped into a refill shop, an artist-run gallery, or a corner café with toast and conversation, I reminded myself: the high street is still alive.
It just needs us to notice it again.
I’ve come to see this not as nostalgia for what once was but rather as attention to what’s still here.
When I was little, my Saturdays weren’t for team sports or shopping centres. They were for going somewhere. My dad, a wholesaler delivering to small businesses, would bring me along. I’d carry a box or two and be ushered behind the counter, past the curtain, to a back room full of cardboard crates. A stool would be found. A mug of tea would be poured. And I’d sit amongst the apples and pears, offered toast, while my dad made deliveries and traded stories.
Back then, it didn’t occur to me that I was learning something. That these places—these independents—were the scaffolding of community.
But when my mum died, it became heartbreakingly clear. The same shopkeepers she’d spoken to every week for decades came to the funeral. One closed for the day. One wept on the doorstep as the hearse passed. Others filled the church pews. And in the months after, they were the ones who kept calling my dad—not for orders, but to ask how he was.
I think about that a lot now.
We talk so much about “community,” but we forget how often it begins in these small transactions. The ones where someone remembers your name. Where you don’t need an app. Where you're seen.
I’ve been annotating Explorer Days for years now—curiousity-driven visits to nearby towns with a loose plan, a bit of research, and a lot of openness. But more and more, those lists aren’t just growing. They’re shrinking too.
Places I’ve visited, loved, written down… are now gone. A paper shop here. A gallery there. A café I meant to return to.
The Centre for Retail Research found that in 2024, 45.5% more independents closed than the year before. We’re not just losing businesses. We’re losing the people-shaped worlds they create. The social glue. The soft edges of our worlds. The stories.
But here’s what I’ve also noticed: something else is emerging.
Where one thing disappears, something unexpected might take its place. A community sauna. A poetry pharmacy. A therapy room above a florist. In one town I found a shop that sold monster supplies by day and ran a children’s literacy programme by night. In another, a magazine store that felt like a museum. In another still, a bookshop that stocked only poems
You don’t stumble upon these in the same way while shopping online.
Explorer Days aren’t about escape. They’re about attention
They're how I practice wellbeing when I don’t know where else to start.
When I’ve been indoors too long, when I’ve felt out of step or out of touch, when my inner restlessness needs something gentle and grounding… I take a train. I wander a high street. I go somewhere I haven’t been before.
There’s often a pattern: An independent café. A bakery. A creative space. A bookshop
Something small yet still wonderful
I write down the name of the shop in the book I buy, so when I finally pull it from the shelf months later, I remember where I was before the story started.
These small wanderings help me reconnect. To where I live. To what matters. To what I might have missed.
And they’ve reminded me that our towns aren’t static. They’re waiting. Like Victorian debutantes, hoping someone might notice them and ask them to dance.
Maybe that someone is you.
What’s the last independent place that surprised you?
The bookshop you didn’t know you needed. The café you found when you got a bit lost. The artist-run space hidden behind the pharmacy.
Let’s help each other find more of those.
Download the Scavenger Hunt for Curious Locals
This is designed to help you rediscover what’s already around you. Take it out this weekend. Let it guide your steps.
And while you’re at it…
Nominate a Place for Our Guide to Life
We’re building a lovingly curated directory of places that make you feel more human—from refilleries and bakeries to museums, bookshops and creative sanctuaries.
Know somewhere that deserves a wider spotlight? Nominate it here
Own a place yourself? Apply to be featured
Because the world doesn’t need more noise. It needs more noticing.
