Topping and Company
A beloved independent bookstore to escape to, even from your sitting room when necessary.
What is it: One of those independent bookstores to wander, with floor to ceiling books (complete with signature bookshelf ladders), heaving tables of the latest reads, and approachable staff.
Why you’ll love it: More than books (but there are so, so many), Topping supports writers (and their readers), with supper talks, one-day literary festivals, book signings, and reading groups.
What you need to know: There are now four of them: In 2002, Robert and Louise Topping opened the first bookstore in Ely, Cambridgeshire, in 2007 the Bath branch followed, in 2014 St Andrews and in 2019 the 4000 sq foot Edinburgh store (run by their now grown-up kids).
What they offer during whatever situation we find ourselves in: Can’t get to the shop for any reason (pandemics, life, general fatigue) you can call or go online to order books or get recommendations. You could even holler from the doorstep! Join their Signed Fiction Club or Signed Non-Fiction Club with a book a month selected by their booksellers sent your way. Some of the author events head online when regulations shift.
Why we think it matters: After some years out (children, work, smartphones), we found ourselves returning to books over the lockdown months. This after studying English Literature and always having a book in our pocket into our early grown-up years. But when doomscrolling became too much, and the world became an even heavier burden than usual to carry, we escaped into stories, into time spent curled up with a good read, into the simple pleasures of holding something in our hands that didn’t send push notifications. Books are a way back to a version of life that had been edged out by phones, click-bait, and ‘being busy’; they are an antidote to that to-do list that keeps you scrambling.
And one crucial thing to add, yes Amazon is all convenience, but it’s not all community or connection. Indie bookstores are truly some of our neighborhood’s special places — where else can you lose yourself in worlds, be led by curiosity alone, wander while forgetting what time it is? The fact that as legendary a bookshop as Paris’ Shakespeare and Company, and one as popular as New York’s The Strand have had to embark on public campaigns to save themselves, means that an even larger hole has opened up to swallow up these beloved places and we need to stop that, one book purchase at a time (you are the superhero that can save them in this analogy). Think about what you want to remain when life returns. For us, bookstores need to stay with us. There are souls are our cities (yes, we really believe that).
In their own words: Quite simply: “Explore The Universe From Your Sitting Room.”
Rawberry
A plant-based juice bar and cafe helping you feel good.
What is it: A vegetarian juice bar and café just off Winchester High Street
Why you’ll love it: Massive pink letters on the window announce its ‘Feel Good’ factor and once you step inside the bright café space (if allowed at the time of visiting) you’ll instantly get how different this place is.
What you need to know: What you eat affects how you feel – that’s the idea behind a menu of juices with names like ‘Belly Buddy’ and ‘Super Skin’ and Smoothies that include ‘Green is the New Black’. Caffeinated options go the Beetroot and Turmeric Latte route and there’s even a Superfood Hot Chocolate.
While there: Check out The Study Hub downstairs, 6 tables reserved for serious work, and getting out of the house when that option is available to us again.
What they offer beyond the cafe: Weekly juice deliveries – bringing bottled sunshine to you over grey days – and for those times when all the supermarket delivery slots are booked, opt for one of the essentials provisions and raw boxes. Also, see retail treats – like Soakin’s line of bath salts for when this world of ours is getting too much.
Why we think it matters: If you are of the post milk generation, believe that independents are crucial to healthy communities – this is a family run business - and sustainable sourcing goes hand in hand with your daily coffee – they serve River Coffee Roasters which makes sure the people who produce the beans benefit too – then places like Rawberry have a role on our High Streets. Our everyday choices like where we pick up our daily cup have impacts beyond just making us feel good (or awake), helping our communities, food producers, and even the animals taken out of the food system.
In their own words: ‘At Rawberry, we know it can be difficult to find alternatives on Winchester’s High Street; Whether it's vegetarian, vegan, gluten or dairy-free. Options are sparse. This is why for the last three years, from our beginnings as a humble market stall, we have been working on the alternative.’
To find out more: Website / Instagram / Twitter
The Vagina Museum
The world’s first museum is more than a display of gynecological anatomy. It’s dedicated to a serious discussion of women’s health, feminism, and sexuality.
What is it: The world’s first bricks-and-mortar museum dedicated to what have often been the unmentionable parts of a woman’s body.
What you need to know: Now in its starter space in Camden Market, The Vagina Museum has serious ambitions — the hope is for a permanent larger space in the next couple of years — and serious credentials — founded by science communicator Florence Schechter with sex tech entrepreneurs and gynecologists alongside global health specialists on hand to advise. Get over the titillation/gawping/shock factor (of which there is very little – this is not the vibe) and you are down to vital questions around gender and sexuality, feminism and equality, health and reproductive rights. With exhibits like Muff Busters and Periods that go straight to the taboos, The Vagina Museum takes on what we think we know about women’s bodies and what we actually need to know.
Why you’ll love it: A lot is going on down there and as women, we know there are impacts that go beyond biology (hopefully some of our menfolk know that too now). The mission statement in itself has us excited from raising awareness of gynecological health through to ‘challenging heteronormative and cisnormative behaviour.’
Why we think it’s different: Come on, it’s a museum about women’s bits, about vulvas and vaginas, and the other parts that gynecologists rather than the museum-going public are more acquainted with (though let's face it half of us have them so there’s a contradiction there).
Women’s bodies have been horrifically and frustratingly relegated. Men’s bodies have been used as the standard for modern medicine, women take medicines constructed with the male anatomy in mind, women’s pain is often minimized, we even have longer waiting times in A&E, students are only now learning about menopause along with sex education in schools, and serious mental health symptoms are often put down to gender-biased ideas of hysteria, anxiety, and emotional spirals. Also, there has been a 500% increase in vagioplasty between 2002 and 2012, period poverty still affects thousands of women and girls worldwide, and 200 million women and girls globally have undergone female genital mutilation. We could sadly go on and on.
But for now, let’s add to that list: that many of us who identify as women can point to moments when our own experience of our bodies and minds weren’t taken seriously and understood in ways that could have helped us see a way through and got us the help we needed.
Get beyond saying Vagina, and you get to some of the starkest issues facing women today.
How to bring this into your life: Severely impacted during the spring lockdown, The Vagina Museum has just completed a successful crowdfunding project to reopen in October. To continue their work and continuing operations, you can support them through the online store. Their FAQ’s also has one of the best guides as to the difference between vulvas and vaginas that we’ve read for a while (maybe even ever) if you need an anatomy refresher.
In their own words: “The aim of the Vagina Museum is to destigmatise the vagina, vulva and gynaecological anatomy. Through destigmatisation comes empowerment for all people with vulvas. …. feminism has fought very hard to have women viewed as something other than objects, as people and not just sex objects or baby vessels. Objectification of women is wrong. But for many people, their vagina is a part of their identity and directly affects their lives. It is one part of a greater whole that makes the person. By shutting down discussions about vaginas, it makes it difficult to address issues that are directly related to them like FGM and sexual violence. That must end and the first step is by acknowledging that vaginas exist and they deserve respect.”
To find out more: Website / Facebook / Instagram / Twitter
If you’ve visited The Vagina Museum or you know of other places that look at a healthy connection between women’s minds and bodies let us know about it. Things change all the time and we want to make sure we’re bringing you the most up to date information and the latest places.
Soul Circus Festival
Too soon to think about what your well-being looks like next summer? Not according to this Cotswold based glitterball of a holistic festival.
What is it: A summer festival that puts wellness at the center but keeps the fun going, set in the beautiful Cotswold countryside.
Why you’ll love it: If Downward Facing Dog in the company of hundreds and an openness to all things wellness is your thing, then this is the Summer weekender for you. Who needs wellies and stumbling drunk into tents when you can have tipis full of meditation, breathwork sessions from GOOP superheroes, and yoga to Beyonce (as in played not present). Don’t worry there’s still cocktails to be had, comedy for life-affirming belly-laughs, and serious dancing in the evening (Goldie and Norman Jay MBE have attended previous years).
What you need to know: Is it too early to think about summer festivals and spending long summer days outside (as we start to huddle indoors in 12 layers)? Seems not. Tickets are already on sale for 2021. Who knows where the world will be by then but this year Soul Circus managed to pull off a COVID secure festival with 46,000 attendees spread over 59 days of programs in Cheltenham’s Montpellier Gardens.
What they offer – from here and there: When our worlds closed down earlier this year, Soul Circus brought its festival to our homes with their on-demand platform. Still going strong you can recreate some of the magic in your living rooms, with videos that offer the same range of classes and events, with yoga, dance, pilates, HIIT, cooking classes, DJ sets, and coaching sessions. There are even Gong baths online.
Why we think it's different: This is one festival that gets that wellness isn’t just white lycra and the splits against beautiful sunsets. The 2020 event had a community mental health clinic in one of its tents to meet new needs after months of pandemic induced stresses. We are all struggling in our own ways and there are like a thousand ways (not an exact number) to respond to those needs. Soul Circus isn’t about how stretchy your body is, but about finding a way that works for you to recalibrate your life. Then you can take whatever it is you have discovered with you when you return to your everyday world.
In their own words: “Because at the end of the day, we’re here to expand your curiosities, provide you a safe place to explore your unknowns, and sprinkle just a bit of glitter into your every day.”
To find out more: Website / Instagram / Facebook
If you’ve visited the Soul Circus Festival or you love other wellness-based festivals let us know about it. Things change all the time and we want to make sure we’re bringing you the most up to date information and the latest places to go to find that mind/body connection.
Remedies at Apothe-cary
A modern-day apothecary to help with modern-day ailments deep in the Somerset countryside.
What is it: A modern take on the apothecary, this tiny independent in the Somerset town of Castle Cary feels like a cabinet of curiosities for wellbeing.
Why you’ll love it: For serious roaming and rabbit-hole potential. Densely packed with remedies for modern life, with useful signs to help you navigate and owner Nell to lead you to what you need.
What you need to know: We now know that it's complicated, what we buy. Even as we think we’re making good choices, sometimes we inadvertently support the thing we don’t want to. A cruelty-free product owned by a non-cruelty free abiding parent company, a reduced waste product that is part of a complex production chain, a supplement that has lost all its goodness by the time it makes it back to your kitchen.
Here they’ve done all the work for you of tracing a product and making sure it's all the things you hope it will be: like wildcrafted, organic, vegan, cruelty-free, and sustainably sourced. Remedies at Apothe-cary makes it easier to find the most holistic version of whatever snacks or skincare, supplements or scents, you need to restore some equilibrium in your life.
What they offer (online and off): We love The Dispensary – weighing out therapeutic teas or naturally mined salts. There’s something of the child in us about seeing those glass jars opened for our grown-up treats. The store is currently building up its online shop so check back for developments.
Why we think it matters: We’ve all been goopified to some extent. We know by now that what you put in your body, affects not just how you look but how you feel. A packet of Karma Bites might do more for you than a pack of Cheetos, a bath in Epsom salts more restorative than one in Mr. Matey (though got to love those bubbles). Everything is connected, and having a holistic understanding of the impacts of what we consume helps us feel better within those bodies and minds of ours.
In their own words: “Our interest in health and wellness embraces the traditional and medicinal role of plants, herbs, and earth minerals, including ancient Ayurvedic principles - as well as the evolving science of nutritional medicine. We have researched to find the acclaimed, from award-winning organic and food-grade health supplements to decoctions, balms, essential oils, and flower essences.”
To find out more: Website / Instagram / Facebook
If you’ve visited Remedies at Apothe-cary or you know other modern wellness places let us know about it. Things change all the time and we want to make sure we’re bringing you the most up to date information and the latest places to go to help.
Brigade Bar + Kitchen
At Brigade Bar + Kitchen, food is bringing brighter futures to London’s homeless.
“The first thing that cooking does, and professional cooking, is that it gives you structure. And that’s exactly what people need when they have a highly complex situation where they have lost everything. Probably structure is the one thing that they are desperate for.”
What is it: On London’s South Bank, heaving with history in a converted brick fire station similarly heaving with history (built after the Great Fire, it’s one of the capital’s oldest), Brigade Bar + Kitchen is not just a lovely place to escape for a meal, but a vital place for people who are homeless or at risk of homelessness to escape their situation.
What you need to know: Founded by Simon Boyle, Beyond Food of which this restaurant is the public-facing part, offers cooking apprenticeships, opportunities, and support for people who have been displaced. The figures of those helped are a testament that it is having an impact: 3,500 people have been through Breakthrough Kitchen, 1,200 through Freshlife, and 825 have graduated from Get Stuck In, with 133 people now employed full time
Why you’ll love it: Beyond Brigade is built on generosity. And we’re not saying that lightly. Even during the bleakest days of the pandemic, Boyle didn’t stop making good things happen through food. During the lockdown, and as his own restaurant closed, Boyle and his team kept working with other restaurants to bring meals to those in need and to redistribute food to hospitals, food banks, and direly impacted communities. Boyle set up the Beyond Food support line, offering mental health resources for people in the hospitality sector — from chefs to pot washers to servers — experiencing financial hardship, loneliness, and lost motivation. As the hospitality industry still struggles from the impacts of COVID 19, Hospitality Made Again is helping it survive.
How to bring this into your life: If you are someone in the hospitality sector who has been furloughed or are out of work check out Made Again, which offers a 100% free program for positively approaching this situation.
Also Invisible Chips. Yep, these exist: 0% fat, 100% charity (read a three pounds fifty donation to help Hospitality Action). Or you can directly support the work of the Beyond Food Foundation by buying new cookbook Feast with Purpose that includes recipes from 140 chefs.
Why we think it matters: Work is so integral to our sense of self. It gives us something to focus on, it allows us to be part of something bigger, it offers financial and life stability. For the homeless community that Boyle works with it also offers a different life and a different future. Through programs that support over 100 people each year, Beyond Food takes on some of the social issues that keep people homeless including health problems, substance abuse, housing shortages and benefit dependency, and some of the personal ones such as low self-esteem, a sense of hopelessness, and lack of purpose, to create the infrastructure for different lives.
In their own words: “Our solution is based around simple, good food. Cooking it and serving it. At Beyond Food, we aim to inspire people to begin the process of developing skills and attitudes that can become the foundation for their work and life for the future. We bring freshly cooked food into the lives of vulnerable people, as it plays a crucial role in helping them stand on their own two feet. It helps them live healthier lives. Learning the basics of cooking, equips them with building blocks to create lives full of purpose. Good food, kitchen skills and harnessing a sense of vitality, lays the groundwork towards helping them contribute and belong in society.”
To find out more: Website / Instagram / Facebook / Twitter
If you’ve visited Brigade Bar + Kitchen or you know other restaurants with purpose let us know about it. Things change all the time and we want to make sure we’re bringing you the most up to date information and the latest places to go to help.
Potts Coffee
Liverpool’s Potts Coffee gives a plant-based lifestyle a modern outlook and brings compassion to a neighborhood cafe.
What is it? A 100% plant-based coffee shop
Why you’ll love it: With a modern design, this is not your hippy hangout but a cozy entry into the world of veganism (through pancakes and lattes!)
What you need to know: A café that cares: about animals, about the environment, about the neighborhood. Potts Café makes sure to weave ideas of ethical sourcing, sustainability, and community into their coffee business. But these are not just of-the-moment trends but translate into real-world solutions — fairtrade beans, compostable takeaway containers, reclaimed furniture, and products from local producers, farmers, and makers.
Why we think it matters: Plant-based lifestyles are shown to reduce the environmental impact of animal-based food systems. Consuming more vegan meals and snacks has real-world impacts, by minimizing water and land use, creating less pollution, slowing down deforestation and even saving lives by promoting human health. Plus, it feels good to support a business that is dedicated to doing good in the world. (Eating here is basically selfless self-care. Just saying.)
In their own words: “One lazy Sunday morning our founders, Jonny & Danielle had a dilemma - they wanted great coffee and a great vegan brunch. Being coffee enthusiasts and brunch lovers - they wanted somewhere that they could get both. From there, their mission was to create an entirely vegan coffee haven in Liverpool city centre - fulfilling the needs of brunch lovers in the city, whilst striving to make the world more compassionate (& delicious).”
How to bring this into your life: This one needs a visit if you are in the area, particularly for their vegan brunch which started it all. From home, you can shop their merchandise (our eyes are on the Be Kind Tote bag.) Or start your own plant practice by replacing cow milk with oat in your morning coffee.
To find out more: Website / Instagram / Facebook / Twitter
If you’ve visited Potts Coffee and have something to add here, or if there’s another plant-based community cafe that you love, let us know by emailing us at hello@ifloststarthere.com.
Luminary Bakery
A bakery with a purpose, Luminary offers second chances and hope along with those cinnamon buns.
“When you enter that door you will experience love, kindnesses and respect. You will never be the same. If you are broke they will glue all your pieces back in a way that won’t be broken again. Luminary will give hope. They will give you strength.”
What is it: Cinnamon Swirls. Carrot Cake. Vegan choc chip cookies. Lattes from New Ground. And behind it all an award-winning social enterprise offering socially and economically disadvantaged women a better future.
What you need to know: A bakery with an impact, and some serious fangirls. Founded by Alice Williams as a baking course in 2014 in a Bethnal Green Church for the women in her community severely impacted by poverty and violence, Luminary Bakery has now grown to two London café bakeries (in Stoke Newington and Camden) and an endorsement from Meghan Markle in her guest editorship of Vogue. Over the intervening years, and still very much today, Luminary’s courses, support programs, work experience, community infrastructure, and employment have provided both a safe space and a second chance to women in London who are in situations of “multiple disadvantages”, such as gender-based violence (domestic abuse, prostitution, sexual exploitation, human trafficking and honor-based violence) and experiences of homelessness, mental health issues, substance abuse and the criminal justice system.
What they offer (online and off): If you live locally, make it your go-to café. Further away, support their work through donations to campaigns such as #shareherfare — reallocating the money you may be saving not commuting towards the cost of travel for their trainees. Or buy one of their cute aprons, tote bags and the Rising Hope cookbook which includes recipes and inspirational stories from the courses. A favourite idea is to order Letterbox Brownies delivered to a friend’s door (only UK for now). Or if you want to get even more involved, offer your skills to become a mentor or volunteer.
Why we think it’s special: The things that build our days, the tiny rituals like ordering a coffee, can build the lives of others. That’s from who gets to be employed as baristas and bakers, to sourcing ethically, to being a vital contributor to a local community. Luminary works on all those levels going beyond the café/bakery model to transforming the lives of the people in the neighborhoods that it serves. Our daily rituals can make a difference in our communities – that daily coffee, even those special occasion orders (wedding cake anyone) – can benefit others in ways that Williams has already imagined for you.
In founder Alice Williams’ words: “Meeting women experiencing extreme poverty, disadvantage, and violence was the inspiration for starting Luminary. Too often, violence and trauma isolate us from community, when that is the very thing we need most. Every woman has shown immense courage to survive her circumstances alone, but it is only when others embrace her that she can really start to fulfill her potential. Luminary is more than a bakery; it is a community and a sign of hope for so many.”
One piece of advice to do where you are: Ok we have two: One is general: Think about how you can ‘foster a culture of second chances’ in your own world. And two, much more specific: seek out their densely packed Resource Packs on Self-Care or Safety Planning for when home doesn’t feel safe or dealing with the impacts of the pandemic as a mum.
To find out more: Website / Instagram / Facebook / Twitter
If you’ve visited Luminary Bakery, or you have other businesses with a purpose that you’d recommend, tell us about it at hello@ifloststarthere.com.
Swimming to a Place of Calm
Simon Hodgson writes about what wild swimming, pebbly stones notwithstanding, does for his sense of wellbeing.
We’re walking through the woods alongside the River Dart. Four Hodgsons. Two grandparents. My sister and her family. Ten of us on a holiday week in Devon. It’s hot, even in the shade where we pick our way beneath the white willows, and tempers are quietly rising.
After a week of seaside postcards, fish and chips, and running to the railway bridge to watch the trains, we’ve had a fun day on Dartmoor (despite minor GPS shenanigans). Now we’re picking our way alongside the River Dart as it streams south past Buckfastleigh, Totnes and Stoke Gabriel towards the Channel.
This part of the day’s excursion—wild swimming in the Dart—is for me and I’m getting anxious. Is the water high enough? Will there be hundreds of people? Will we ever find the right spot? We’re following a friend’s map, scrawled on a Co-op receipt (ginger beer, Scotch eggs, malt loaf) and the directions look dangerously ambiguous. Grandparents’ sugar levels are as finite as fossil fuel; one false step and it’s “Bugger this, let’s go home for ice-cream.”
Yet there it is. A little clearing, a flat patch of grass, and a slow southward curve of the river with a shallow gravelly spot to enter the water. In moments, I’m in and then I remember the hypnotic, hydraulic draw of wild swimming.
Swimming in a river is a challenge, a rite of summer. That first moment on the toes, the creep of cold on the calves, then the heartstopping tingle on your chest. Even though it only lasts a few breaths, that sudden clenched exhilaration never disappears. What follows is calm—all the fears and questions and anxieties slip away—and I’m totally present, aware only of the sense of place, the scent of the woods, the light stippling the river, the trill and trickle of running water.
It’s not all roses, wild swimming. The stones are often jagged beneath your feet. There’s rarely a changing room to hand. There’s muck on the surface and weeds in the shallows. The cold is sometimes less hypnotic than hypothermic. But the reason I return to rivers like the Dart is the feeling of immersion. It’s not far from the way music can transport us. Wild swimming demands your attention, it impacts all your senses at once, it’s like music for your skin.
Tomato Education
Emotional Intelligence isn’t just for us grown-ups. Agata Dela Cruz talks to the owners of Tomato, a consciously designed toddler space in London about how it’s also for our little ones.
“Our approach promotes peace and a sense of interconnection with nature, one another and our diverse world. All our services and workshops are created with the intention to strengthen a family’s ability to be happy and healthy.”
Located on a leafy high street in East Finchley, London, Tomato Education is a Montessori-based community space dedicated to enhancing the emotional wellbeing of infants and toddlers. We love it because everything about the concept — from the physical space, the curriculum and community inclusion — has been designed to make families feel connected in unique ways that support their children’s learning experience.
We had the opportunity to talk to Laura Alvarado and Beth Fordham, the founders of Tomato Education, who both believe in prioritizing emotional wellness over academic success. As seasoned educators, former students, and now parents of their own children, they shared the same adverse reactions to the lack of mental and emotional support in the traditional school system. As Laura told us: “I’ve tutored since I was 16 years old and I’m 32 now, so that’s 17 years of continuously working with children and parents. In that time, I’ve seen a decline in children’s mental health and I’ve seen the rise and stress in parents.”.
But it wasn’t until 2017 — when Laura noticed in her neighborhood of Highgate, North London, that there were numerous holistic well-being establishments for adults but nothing for children — that the concept of Tomato Education was born.
At Tomato Education everything is viewed as a learning opportunity. Laura has a deep belief that teaching is absorbed through a child’s caretakers, their environment and the wider community. Tomato Education holistically integrates all three.
For starters, the environment of the learning studio has been carefully considered for how it affects the emotional well-being and development of children. The child-sized furniture, low shelves, and easy access to supplies and activities encourage children to foster a sense of independence and self-confidence when learning new skills. The muted colors, clean and organized wall spaces, natural lighting, and the presence of plants are all there to create a calm and soothing environment that allows children to focus and learn.
The classes and group sessions that are offered encourage the participation of parents to support and observe their child as a way to immerse themselves in understanding the Montessori method. Parents and teachers are encouraged to not intervene in the classroom, but rather to allow the children self-discovery, and what Laura calls the space to enter into "flow states." This practice allows a parent to learn about their child in a whole new way. It also offers an opportunity to extend some of the mindfulness principles Tomato Education teaches to their homes and beyond.
And Tomato Education is a place that welcomes a diverse range of families from all cultural and economic backgrounds. The studio space strives to be a place for parents to meet and build connections with others vested in the development of their children. Laura told us: "We arrange community bonding activities for our parents outside of all the child activities. We will try to do nights outs, going to a park or a coffee shop. Through those activities, parents become good friends and then they have birthday parties together with all their children so there's a lot of social events, which makes the community feel real."
Which benefits not just these children and their caregivers, but the community beyond. As our children learn so do we; their capacity for emotional intelligence allows us to stretch too.
To learn more about the programs and activities available at Tomato Education visit Website, Instagram and Facebook
The Natural History Museum
Illustrator Michaela Hobson revisits an old favorite, London’s Natural History Museum, and finds a place for inspiration, knowledge and respite.
“The Museum is a world-class visitor attraction and leading science research centre.
We use our unique collections and unrivalled expertise to tackle the biggest challenges facing the world today.
We care for more than 80 million specimens spanning billions of years and welcome more than five million visitors annually.”
London’s Natural History Museum exhibits a wide range of the natural world throughout time. I'm sure many of you have heard of it (and maybe you've even been there already!) but I had to share it, as it's one of my favourite places to visit. Entry to the museum is free, which makes it accessible to everyone. It also means that you can visit as many times as you like—which I've definitely taken advantage of—taking a couple of trips in the same week so that I could go at my own pace and fully enjoy the experience.
Besides the main appeal of learning all about plants and animals throughout history, I go to The Natural History Museum because it's a great place to escape the busy world outside. The building is so spacious that even when there are lots of people, you don't feel like it's overwhelming and crowded. You can stroll around the exhibits at your own speed, stop for a bite to eat in one of the cafes and spend time being fascinated by everything you see. I come out every time feeling like a child because I've learned so many new things that I want to share with everyone.
As a creative, I've also found that it's a hub of inspiration. The building itself is a work of art—with grand staircases, stained glass windows and detailed brickwork. There's an endless source of beauty around every corner, which is what I love about it the most. Stop in one of the many places to sit around the building to admire the exhibitions for as long as you need to take them in.
The Natural History Museum is a place to seek out if you're looking to relax and also be creatively refreshed. I’ve found that being in nature is one of the best ways to calm my mind, so why not learn about the history of it too.
Butser Ancient Farm
Writer Tiffany Francis-Baker takes us both back in time and brings us into the moment on the South Downs.
The farm sits in a small valley, just metres away from the A3 trunk road that roars its way between London and Portsmouth. You’d never guess it was so close—to drive down the dirt track is like being transported into another world, one serenaded by yellowhammers singing in the hedgerows, their golden feathers like turmeric in the morning light. This is Butser Ancient Farm in the South Downs National Park, where rosebay willowherb tumbles out of the earth like coils of pink rope, and adders sunbathe, hidden, in heaps of firewood.
At the heart of the farm is the Iron Age village that Butser has become most famous for, a cluster of six roundhouses with roofs like pointed witches’ hats against the sky. What is this place? The internet might indicate a museum or education center, but the truth is more ambiguous. It’s an archaeological research site, specialising in the construction of ancient houses using their archaeological footprints and sustainable materials. In one morning you can explore 10,000 years of British history, from the Stone Age longhouse, through to the Roman villa and Saxon mead hall—all with a cup of coffee in hand and plenty of time to greet the rare breed pigs, sheep and goats that lounge about in the sun.
To the south, at the base of a steep hill, the interior walls of the Neolithic longhouse are marked with wall paintings, streaks of umber pigment replicating a hunting scene from an archaeological dig in Turkey. On the northern edge of the farm, the Roman villa stands white and cool, complete with handcrafted mosaic, underfloor heating, and a walnut tree in the garden that is said to bring on a ‘heaviness of the head’, according to Pliny the Elder, if one sits beneath it for too long. And at the far end of the site, the Saxon mead hall glows with heat from the fireplace, a favourite roosting spot for one of the farm’s barn owls who shelters in the timber roof on dark winter nights.
Both staff and volunteers are drawn to this place through their love for an older, slower way of being. They are passionate, often eclectic, but never boring. In one day you might meet a woman weaving tapestries by the roundhouse fire, while the clink clink clink of the blacksmith echoes through the air as he forges a new sword. Elsewhere, a Roman cook drizzles honey over a batch of freshly grilled figs in the villa kitchen, as the treewright finishes hewing another timber beam in the Saxon workshop. You can smell the warmth of sleeping goats, the elderflower blossom and fire smoke, all caught in a time capsule that seems so very distant from the chaos of the modern world.
In spring, the biggest event of the Butser calendar takes place, rooted in the Celtic wheel of the year and the festival that marks the beginning of summer. Beltain (or Beltane) is held around 1st May, halfway between the spring equinox and summer solstice. At Butser, it’s a time to welcome in longer, warmer days, celebrated with live music, dancing, drumming, real ale and cider, crafts, local food, storytelling and ancient skills. As the sun sets, the festival finishes with the burning of a 30ft Wickerman, an inferno of cleansing fire and raging heat. Hundreds of people come together to bask in the Wickerman's flames, cider in hand, drummers beating their rhythm into the night, as each guest dares to escape modernity for a few short hours, hidden away in the dark wilderness of the South Downs landscape.
Mindful Doing & Creative Space
Ellie Grout finds her community of introverts at Bristol’s Creative Space and her equilibrium through Mindful Doing.
Relaxing spaces took on a major importance in my life following the second—and hopefully last—of two very unexpected breakdowns. Although I’d previously needed a little time to settle in to new surroundings, I could still be content in most places. Once my mental health had been shattered there were very few places I could go without heavy consideration. This meant that I now spent a lot of time at home; I love my house and it is definitely an anchor for me, but too much of a good thing always has its downsides.
This deterioration in health pushed me into creative experimentation, along with my sister and best friend Lottie Suki, who in a spooky coincidence had experienced a similar breakdown that closely mirrored my own. Coming from a creative family and each with creative backgrounds, it was no surprise that we found our solace in making and crafting. The first smile of excitement on my face in months came from making a teeny, tiny 25mm badge. This unofficial course of discovery proved to be our tonic: we both began to recover and rediscover our authentic selves as we lost ourselves in creation.
Once my sister and I had regained our confidence and joie de vivre, we began to daydream about developing a community of introverts, who, like us, would rejoice in the opportunity to calmly and quietly experiment with crafts. A weekend stroll down North Street, Bedminster, Bristol, landed us with the perfect location to make our dream a reality. I was heading to Storysmith (an idyllic independent bookshop on the same street, where you can browse what feel like dream bookshelves) and from the corner of my eye I noticed a sign calling for creative professionals who wanted to rent space to lead workshops. The coincidence was too exciting for us to ignore.
Even on first impression, Creative Space seemed heavenly. Settled amongst the pleasant hustle and bustle of North Street, the entire shop front comprises of windows which let the light flood in. Inside, the space is spacious and yet still cosy. The studio is an inspiring place to be; like a gallery, the walls are white, and the artificial lighting is bright. The windows are filled with reupholstery projects that are still in progress, along with creations from the wide variety of teachers who also run workshops in the space.
Having come such a long way in our own lives, my sister and I decided to be brave. We knew how much our wellbeing had improved through doing things mindfully, and so we made the bold step to begin our own course: ‘Mindful Doing’. Whilst we both do rather different things with our days and careers, we both discovered that the act of creating was a major contributor to our improved wellbeing and we wanted to share this with others. We devised a short course which explored some of our favourite ways of making things through writing, drawing, paper making and bookbinding and we ran it for the first time last summer. That was when we discovered our own 'Community of Introverts'.
Even though anxiety has haunted us throughout, what has been most wonderful about this little venture, is that we have both felt the healing of these sessions at least as much as the people who have come along to them. We travel to the venue filled with nerves and the overhang of daytime stressors, but by the time we leave we are filled with positivity and calm. We both feel the benefit so much from supporting others to be mindful in their ‘doing’. The community within our sessions is wonderful, the space and what it stands for within the local area closely aligns with our values, and the area is itself is a magical little nook of a vibrant city.
Beckenham Place Park
Zabby Allen, and her dog, find a world away from London as we know it, and a place to make her world just a little less isolated.
I recently moved three miles down the road. But it feels a world away. I’m used to having multiple shops and restaurants within a short walk. All that is next to us here is a station and a park. I worried when I moved that I’d feel isolated, but I’ve found that the benefits of the park far outweigh anything I had before.
The largest green space in southeast London, Beckenham Place Park was used as a golf course for over a century until 2016. Thanks to a National Lottery grant, the park has thrived since the closure of the golf course (something that understandably caused a lot of upset at the time). The Georgian swimming lake has been reinstated (I haven’t been brave enough to try it yet mind you), and the original stable blocks have been turned into a lovely cafe serving not only coffee and cake but pizza and booze! There’s a huge play area and stunning formal gardens. The centrepiece is a grand Georgian mansion—currently managed by the people behind Peckham’s Copeland Park & The Bussey Building—hosting regular markets and events, plus another cafe, basement bar, record shop, yoga studio and sewing school.
Really though, my favourite things about the park are all-natural: the bluebells starting to sprout, the maze of muddy paths, the bats that skim the lake as it gets dark, the frosty grass, the sound of the woodpeckers working away in the ancient woodland, the way the Ravensbourne River rages after a night of heavy rain and then seamlessly calms the next day and the surprising flash of bright green as the parakeets come in to roost at sunset, which I like to think of as south London’s answer to the Northern Lights.
If you like dogs, this is the place for you. My other half calls Beckenham Place Park a “dog safari”—you’ll spot every type of dog imaginable if you visit at the weekend. You might even stumble on a meetup—a grumble of pugs or a shout of schnauzers (yes those are semi-legitimate collective nouns). And yet, as busy as the park can get at the weekend, I very often find myself completely alone, listening to bird sounds and leaves crunching underfoot. How lucky I am to live this close to something so peaceful. It does my mental health wonders.
When I first visited—dog-free—I was amazed by the number of people in the park who said “good morning” to me. People interacting with strangers voluntarily in public? This wasn’t the London I knew! I need not have worried about feeling isolated. The park and the dog mean I talk to far more people in a day than I ever did before... Even if I only know their dogs’ names.
If you’re thinking of visiting, Beckenham Place Park is only half an hour from Blackfriars on the train. Alight at Beckenham Hill. Find out what events are happening at Beckenham Place Mansion here.
The Good Life | A conversation on sustainability with founder Shelley Brown
The Good Life is one of those stores we’d love to have in our neighborhood. We chatted to its founder on why local matters more than ever.
We lured Shelley Brown away from stock-taking to talk to us about The Good Life, the waste-free mini market that she founded in northern England just a year ago. We discussed why local still matters, what led her to start the space, and how to deal with the challenges of being a store owner. This conversation restored our faith in our High Streets to do good for our communities, our planet and ourselves. We hope you feel the same!
What inspired you to start The Good Life?
The Good Life had been brewing in my subconscious for some time. It was the sudden death of my sister which spurred me to start the project with my father. It became something positive to focus on during a very dark time.
How do you bring a sense of community and connection into your space?
The Good Life is very much a community enterprise. It has been unexpected quite how much! Customers constantly tell me what the shop means to them and what it has done for the area. It’s been so rewarding. I live down the road in Heaton Moor and my daughter goes to Didsbury Rd School, a four-minute walk away. I knew that when I opened a shop like this it would be vital that I was connected to its location. The Heatons is full of independent businesses and the residents are passionate about supporting them. It is an area where people tend to stay. The shop stock has been built around the customers; if they ask for something, if I can get it I will!
Do you ever think about wellbeing, your own or others, in what you do?
Wellbeing is very much connected to The Good Life. I have always embraced life, but even more so since losing my sister. It is not unusual for customers to bring us home-baked goods, cards, and flowers. The shop has become an open space for customers to come and have a coffee or sometimes a glass of wine, to have a chat or even a cry. I feel very connected to my customer base; some have become dear friends.
Are you finding that there's an increasing interest in sustainable lifestyles? Do you think that people are starting to change their shopping habits? We've noticed more people going on plastic fasts and bringing reusable cups, for instance.
Absolutely. A change is certainly happening and people know they have to make changes. We are also seeing big corporations responding to a demand for this because of the action of individuals.
What one thing could people do to live a more sustainable life?
Refill! The household/beauty refill side of the business has grown month on month since we opened. We look for new products all the time. As well as the obvious choices like laundry liquid we now do everything from micellar water to deodorant to baby oil. It's a very easy swap for people to make and massively reduces their personal waste.
Why was a physical space important to you (rather than online)?
This business is all about relationships. The internet has, of course, contributed to the death of the High Street, but also the death of communication. Our demographic is from 0-90 and I am very aware of the isolation that older generations must feel and how important shops like this are to them.
What’s the best thing you did to achieve this dream?
I just got on with it! Failure was never an option!
What’s been the toughest moment and how did you get through it?
It's a financial juggling act. Building the stock has been hard as it's vital to buy in large bulk to compete with the supermarkets.
Who or what did you draw inspiration from?
I drew inspiration from other zero waste shops to build my base stock. An old friend Pete helped me realise my shop vision through the design process and Charly Tudor (introduced through Pete) was vital in creating the brand identity.
The shop is named after the TV programme. My sister and I watched it growing up and I re-watched it all after her death. It's not an original name, but I couldn't call it anything else!
What would be on your ideal High Street?
I love living in the Heatons because we have what a traditional High Street looks like. Independent shops offering everything from glasses to gifts to clothes. We even have an independent cinema. I hate cheap shops selling crap. Budget supermarkets who rip off suppliers and farmers. Convenience stores that sell air-freighted food all year round! We have lost the value of good, local, seasonal produce. The high cost of living has forced people to demand cheaper and cheaper foodstuffs and it's been to the detriment of the planet and of the nation’s health.
We wanted to mention how much we love the apron 'We're Naked in Here!' and your design approach overall.
All down to our designer Charly Tudor! It was certainly a talking point!
The Eden Project
What does one of the most popular visitor attractions in the UK have to do with wellbeing? A lot it would seem.
“Transformation — it’s in our nature.”
There are many visitor attractions that wear us out. The traffic at parking, overcrowded visitor buses, long walks between the ‘highlights’ and queues once we’re there, overpriced and unhealthy food options, and the inevitable sugar crashes with tantrums from all ages: collectively these make the places that should hold excitement and wonder feel fractious and underwhelming.
But this wasn’t our experience at Cornwall’s Eden Project, one of the most popular places to visit in the UK — even though one of our kids complained the entire day that they were not in a swimming pool! We managed to keep that sense of awe and wonder from the moment we arrived — and glimpsed that first truly stunning view of the biomes which are tantalizing hidden until the last moment — to when we left, of course, through the gift shop but one which played out on its shelves the same story of sustainability and impact that we’d been following all day.
What captured our imagination most were those things you might immediately think of — the largest indoor rainforest with over 1,000 different species (and a cloud-making bridge), those other-worldly bubble domes, the zip line (!) moving its daring-doers across the valley. But there was also the wonder of the Core Building which houses permanent exhibition Invisible Worlds and includes Studio Swine’s interactive art installation Infinity Blue and Peter Randall-Page’s serene Seed sculpture which takes our understanding of the natural world right down to the Fibonacci sequence that shapes it.
There’s something else magical about the place though. Something that extends beyond the natural world on display. What’s striking is that even though it’s about plants, trees, biodiversity, what its really about is us. The story it’s telling is not just one of presentation, it’s one of impact. We’re increasingly realizing that the story of our environment is the story of the people it sustains and that we’re becoming leading characters in each’s narrative. Speak now of anything within one realm and you are speaking to the other. That’s an interconnected relationship that’s on fast forward and in conversation in ways we’d never considered before. And we need to get it, quickly.
But here’s the correlative — for the moment anyway — there’s an optimism latent in these landscapes. It’s very existence a testament of the will of people (well one person at first, co-founder Sir Tim Smit) to create something out of nothing, in this case transforming the massive hole in the ground that was a former working china clay pit into a place of possibility. There’s an optimism just in that act and it gives foundation also to the belief that each of us, working together, carries the potential to make real change happen. That’s inspiring in a different way, and as necessary as the green knowledge we’re on catch-up with.
That inherent belief in our capacity to be different, to do things differently, is taking the Eden Project ethos beyond its famous biomes. This social enterprise/education charity also hosts Nature’s Way, a social prescribing project in which GPs refer patients to initiatives within the community that might have wellbeing impacts beyond traditional pharmaceutical and medical treatments. It was the Eden Project that pioneered The Big Lunch — one weekend when neighbors across the UK are encouraged to sit down and eat lunch together (it’s taking place on 6-7 June this year and last year’s event attracted millions of participants). Then there’s Deep Roots New Shoots, which invites grandparents and their grandkids to participate in nature-based activities. The spin-off initiative Eden Project Communities promotes the idea that small acts of connection make stronger communities and happier humans.
The Eden Project isn’t just an entertainment project, or an educational one either. It’s also a wellbeing endeavor — from the micro, like keeping our soil healthy, through to the macro, like keeping our communities healthy. Yes, it’s a fun place to visit (particularly for the music sessions), but we’re betting (as are they we think) that the wonder, optimism, and connectedness that you take home with you, will last longer than the honey you bought in the gift shop.
To find out more (and to keep up with new development Eden Project North): Website, Facebook, Twitter and Instagram
Hauser & Wirth Somerset
In the unlikeliest of places — outside a small village, on a working farm — sits one of the most well-regarded galleries of contemporary art in the world.
“Hauser & Wirth Somerset is a pioneering world-class gallery and multi-purpose arts center that acts as a destination for experiencing art, architecture, and the remarkable Somerset landscape through new and innovative exhibitions of contemporary art. ”
In the unlikeliest of places — outside a small village, on a working farm — sits one of the most well-regarded galleries of contemporary art in the world. Maybe it's the giant bucket at the entrance that gives away the fact that something different is afoot in these fields.
Opened in 2014 Hauser & Wirth Somerset joins the esteemed network of galleries launched by founded Iwan & Manuela Wirth (with Ursula Hauser) in Zurich and which now includes such places as Hong Kong, New York, London, and Los Angeles. You can see why Somerset sits oddly within this company.
But the Wirths, though globally roaming, are now locals and they have cultivated the once derelict 17th-century Durslade Farm into a hugely popular arts destination in an area known more for cows than culture (though that’s all definitely changed — see also The Chapel, The Newt and favorite local brand Selfish Mother).
That they did this not just by continuing to focus on the high-end art that is the heart of their business, but by bringing in other values to make that heart beat, namely education, conservation and sustainability, is probably the most striking aspect.
Yes, here are the shining lights of the visual arts and architecture — the derelict buildings were renovated by French architecture firm Laplace into white-walled galleries (albeit in barns) and a six-bedroom Kinfolk-worthy renovated 18th-century farmhouse available to rent (note vintage furniture next to a Pipilotti Rist installation). The gardens were landscaped by Piet Oudolf of New York’s High Line, who has crafted an abundant yet tempered (though in ways you won’t expect) version of an English landscape, dotted with a changing display of outdoor sculptures, like Franz West’s incredible talking heads.
The striking pavilion by Smiljan Radić was brought in space-ship like from the Serpentine Gallery and is a liminal place of imagination and learning for grown-ups and kids alike (note — running up that ramp, also note the talks series). Even restaurant Roth Bar & Grill is art-orientated, with a site-specific bar by Björn and Oddur Roth, the son and grandson of artist Dieter Roth. And that’s all before you get into the galleries themselves, that show the kind of artists you’d find in a MoMA or Tate: you know Louise Bourgeois, Martin Creed and Phyllida Barlow.
But with Hauser & Wirth Somerset, the Wirths haven’t just plopped a little bit of the art world into the countryside. Even as it exhibits its bonafide visual arts roots, it also blazons its community, local Bruton village leaning, credentials. There’s an active education and events program that brings in schools and the local community — see ArtHaus, Open Source Salons, Family Saturdays, seasonal Pumpkin Festival and Summer Party. There’s also a permanent library and learning center built into those barns.
And if that’s not quite enough to shift the cultural landscape in this part of Somerset, in 2018 the Wirth’s opened Make Hauser & Wirth Somerset in the heart of the village, exhibiting works of contemporary makers, emerging and established, available to purchase. This storefront also offers workshops like charcoal drawing or spoon carving. And they haven’t abandoned completely the farm on which the gallery is situated; this autumn Durslade Farm Shop will open, stocking produce from it’s still working 1000+ agricultural acres.
Where we least expect it, though maybe also most need it, Hauser & Wirth Somerset proves the point that culture can go anywhere, and be for anyone. Its barn doors are open to whoever chooses to cross its threshold. Though you might want to leave your muddy boots at the entrance.
DO | The Encouragement Network
Can you be a fan of a place like you can be of a person? We’re kind of like that with everything from the DO Lectures.
“The idea is a simple one. That people who Do things, can inspire the rest of us to go and Do amazing things too.”
It’s only fitting that we should mark the transition from one decade to the next with a company that’s all about the journey, about how we can get from our ‘A’ to whatever our ‘B’ might be. For over a decade now, DO has helped with the moments that come before, during and after someone decides to navigate their own way — from how to get started, maintain momentum, face your inner critic, contend with the longing for new lives and the dread of old ones, and most of all to being confident that your ‘crazy dumb idea’ might actually be worth it.
Based in West Wales and founded by Clare and David Hieatt of Huit Denim, DO is like the generous friend who tells you how they did what they did, and how you might do the same. It’s a helping hand approach that spreads knowledge as much as encouragement.
If you are curious about different pathways or living a good life on your own terms, you’ll want to try to attend their annual Conference. The original DO Wales (others have run in Australia and the USA) is still an intimate gathering in an Old Farm (now rebranded an Ideas Farm with concepts replacing livestock as the product of choice) and offers 24 talks, dozens of workshops and six bands over three days and three nights to just 100 attendees (places are much sought after and registration is now open). Speakers — authors, academics, filmmakers, entrepreneurs, and ecologists from thematics like the environment, creativity, food, adventure, social change, and business — are given a simple invitation: to tell their story in 20 minutes.
But it’s as much about the action as the narrative arc. Those who do, share their whys and hows and offer what we — on the other side, as attendees, audience, and readers — can learn from them, so that we can do things ourselves. There’s no intimidation of the genius mind here; rather storytelling meant to inspire and initiate you through your own life, to, as they say, the Story Doing part.
With a tree trunk podium, camping as accommodation and a Cow Barn as the venue, DO Wales builds in intimacy and connection as the signposts to change. But, here’s some of the magic — those small scale moments take on a large scale reach — all those talks are available for free on the website. From last year’s conference, we recommend Running past addition, food as a way home, and love for impact. You can also listen to these talks on the podcast; there are 300 episodes now available on Spotify.
But DO is not just the Conference. During the year this ‘encouragement network’ authors standalone lectures, which share the same intention of getting people that Do in front of people who want to. Coming up, take a look at DO Story Masterclass, DO Events and DO Breakthrough.
Or, feeling the inertia, from the comfort of your couch, their publishing wing DO Books is similarly founded on the belief in life changing storytelling, namely that the right book in the right hands at the right moment can change lives, maybe even the world. Though these publications cover ideas and skills that may feel idiosyncratic in their range (childbirth, wild baking, start-up law) they tick the bases of what a modern life could look like — whether that’s leading with purpose, learning how to pause, or even how to bottle pickles.
As founder David Hiett says: “One of the things that I love is that two films idea of your life. There are two stories that you can tell. One that is safe and full of regret and one that is risky and full of pride and joy.” What will this mean to you in 2020? What will you do?
The Poetry Pharmacy | A conversation with Founder Deborah Alma about why poetry still matters
We talked to the founder of the world’s first Poetry Pharmacy about why poetry still matters.
When we first heard about The Poetry Pharmacy, we thought it was a kind of dream. A shopfront dispensing poetry for modern day ailments. It’s something from a children’s book, or a gorgeous idea of a place developed over excited conversations. But just last month, in the town of Bishop’s Castle in Shropshire, poet Deborah Alma (with her partner Dr James Sheard) opened the world’s first Poetry Pharmacy. And she readily admits its dream-like quality even as it now exists as a reality for her, and the people it serves. In the first months of opening, we were lucky to grab some time with Deborah to talk about why real-life places and poetry matter more than ever.
Claire: We’re enthralled by The Poetry Pharmacy, as I think are many people who are reaching out to you. Can you talk us through the space?
Deborah: We’ve converted a beautiful Victorian shop that had been closed for 13 years into an apothecary from which to dispense poems. It’s located in a small town on the wild west borders between England and Wales that’s full of writers and artists.
When people come into The Poetry Pharmacy, they’ll find books of poetry face up and filling the shelves. We’ve designed it so that people can browse by ailment — like ‘Matters of the Heart’, ‘Carpe Diem’, ‘Now I Become Myself’, ‘Be Alive Every Minute of Your Life’, and ‘Hope is the Thing with Feathers’ — and shop accordingly. We offer free one-on-one consultations on Friday afternoons, or people can make an appointment outside of that. We’re also happy for people to just come in and chat.
We also have a Dispensary Café which serves tisane, teas, coffee and cakes, as well as a shop that offers poems-in-pills for different needs such as a Bottle of Hope and Existential Angst Pills. Upstairs, we have The Distillery space from which we host book launches, workshops and other writing events.
We’ve kept the original architectural details like the old mahogany counter and till. We’ve allowed for as much natural light as possible (there are no neon lights). We’ve also painted the walls in muted paint colors.
There’s definitely something about the space that appeals to people in and of itself; a kind of therapy in not having technology everywhere. We’ve explicitly designed The Poetry Pharmacy for people to sit longer over coffee. There’s no pressure to move on and people are encouraged to talk to each other. It’s a place also for people to come to read and write.
Claire: Why in this moment when we’re rushing more and more of our everyday lives online and our High Streets are sadly struggling was opening a physical space important to you?
Deborah: I see the Ambulance as a physical space too; for years I operated as an ‘Emergency Poet’ from a converted vintage ambulance, prescribing poems to people at festivals, conferences, hospitals, libraries and schools around the country. But I felt like I was getting too old for all that travelling around, and it was often cold working outside in the UK. As the editor of four books and the writer of two of my own, I felt like enough people had heard of me, that if I set up a permanent location, they would already know what I was doing.
I do believe that people still want to touch something real. To be in a place that feels like it might last. The online world has a terrible power to cut connections with people in real places. The Poetry Pharmacy offers nothing like we can replicate when we are online. I also feel like if it’s there then it’s not hard for people to engage. People here are so delighted to find this place open; a place they can drift into and have a coffee and chat
I’m aware that it’s a gamble though. It’s an experiment, that comes with a certain degree of optimism and maybe even self-indulgence.
Claire: What need in the world do you think The Poetry Pharmacy responds to?
Deborah: We offer a therapy in slowness and a nostalgia for something lost: old fashioned service, friendliness, even listening.
People can come in feeling miserable and we give them a free ‘pill’ as well as the chance to talk about what they need. Then we prescribe a poem.
Claire: Why poetry? What’s the value that you see in it when applied to people’s lives?
Deborah: I realized a long time ago that most people are frightened of literature and poetry within that. And that the people who create or understand that art can be possessive. I used poetry in my work with people living with dementia. From that experience, I saw first-hand how you can change someone’s mood by taking them somewhere with a poem and that I could share the intimacy inherent in this form. This underpinned the Emergency Poet idea; I wanted to stop poetry from being intimidating and I wanted to show that it can literally be a vehicle for talking to people. That project effectively bypassed how poetry usually gets to people and how they then get to use it.
I’m aware that the Poetry Pharmacy idea is a bit mad. That putting poetry on the High Street is unusual. We keep hearing that poetry doesn’t sell, and this is a quiet town, but I’ve done it because I really do believe that poetry is a good thing. It’s beautiful. We’re putting it front and center instead of in the corner. Why not have piles of poetry books and say that has a value equivalent to other genres? With The Poetry Pharmacy we’re bringing poetry to the forefront and there’s an art in curating it — picking out the ones that speak to certain subjects, putting them with other things, and saying,“Take a look!”
Claire: And they are. People are enamored with this idea. Why do you think that’s happening?
Deborah: When I first started, it was a mad faith thing. People said, “you know why there is no other Poetry Pharmacy in the world? Because no one wants it.” But we’re finding differently; the idea of it even existing in the world seems to be a nice thing in the middle of all this darkness — BREXIT, Trump and just continuous bad news. It’s a piece of optimism and faith in something. It’s a positive thing, and light-hearted in lots of ways
It’s lovely that The Poetry Pharmacy exists in the world. It’s like a piece of fiction and reminds me of The Little Paris Bookshop by Nina George. In that novel Monsieur Perdu opens a floating bookstore on the Seine from which he prescribes books for a broken heart.
We’re only in week six and it’s been busier than I thought it would be. People get in touch across the world, we’ve had BBC News in here, the local Bishop’s Castle / Shropshire or West Midlands community is delighted, and people are seeking us out from outside of town and even from outside the UK.
We need all the elements though for it to work: the coffee shop to have a treat and a good coffee or tea that is nicely presented, like a ceremony; music that is welcoming and low-key, that makes people feel comfortable; a shop of desirable items, the consulting room and workshop space; and lots of events going on.
Claire: Would you place The Poetry Pharmacy within the world of mental wellbeing?
Deborah: I shy away from the word therapy, but I do say that it’s therapeutic. When I prescribe poetry to people, poems that I know and love, then people can make a poem their own; just reading it will take them to another place. What poetry is doing is taking you somewhere else in your head when you are busy. It’s telling you things that you may not be hearing from other people. It underlines something to yourself. Even imagining it, is a moment of benefiting from it.
At The Poetry Pharmacy we also include material for how to look after our lives in other ways beyond poetry. There’s a section ‘For days when the world is too much with us’, where we have Wordsworth next to psychotherapy and self-help books. We have another section that’s the ‘Best Medicine’ which includes gardening and nature — like counting butterflies, sitting in a patch of sunlight, and going for a walk.
Claire: When I think of The Poetry Pharmacy, I think of it as helping people with their anxieties, but I also think of it as supporting people in their loneliness. Is that fair?
Deborah: Yes, the poetry community has traditionally been good for the lonely as often people come to things on their own. People don’t have to be in a couple or with a friend to attend these events, like they might for say a dinner party or other social gatherings. It’s easy for people to come here on their own. Most of our events are on Sundays and quite a lot of people have said that Sundays are always difficult when they live on their own, but now they can come here for company. Rural isolation can also be a problem. This can be a place that people can come on their own and still feel comfortable.
Claire: Now we’ve established the life-affirming magic of the place, can we talk a little about the practical side? Like how you made it happen?
Deborah: We ran a successful Kickstarter campaign and I was amazed at the response. The crowdfunding raised money to pay for the build-out, including things like wiring the shopfront! We found that strangers turned up and said we love this idea and want to support it, because they don’t want closed-down shops on the High Street. We also received a small Arts Council grant.
We were very resourceful. As much as we could, we turned The Poetry Pharmacy into a project for both the local community and the literary/poetry one. We had many people volunteering their time and expertise.
Claire: What advice would you give to other creatives thinking of starting a bricks-and-mortar endeavor?
Deborah: It’s difficult, which I think is why so few people do it. But for me, it was huge just knowing that there’s a community of support behind me. I think it’s critical to have a few key people to support you in the first instance, and other people believing in you. The doubters are also quite useful because they test your resolve. Maybe they are right, and you don’t do it. But for me it was: ‘Bloody Hell, I’m going to prove you wrong matey.’ You’ll know in that fierce moment whether to do it or not.
Claire: How else has The Poetry Pharmacy impacted you? How does being front and center sit with the more private practice of writing poetry?
Deborah: Yes, there is that dilemma of reconciling this public project with the country mouse part of me. I do think (without overgeneralizing) that people who write who are novelists tend to be introverted, while poets tend to need to connect with other people more often. They work on a poem, then go out because they need to talk to people. For me, I crave being on my own and periods of time to write, and I’m aware that that’s not in balance at the moment. There are two sides of me; they don’t exist in the same place, but they do need to communicate, all the same. I hope that will settle down.
I do believe in The Poetry Pharmacy and it seems to be working in the way that I hoped. Also, for me too. Because I’m now so busy, I’m not online so much. What I wanted to do — and needed to do — was to have an open door and to welcome people in. To say: “Come in. Who are you?” To say. “ I’m interested in you. “
Discover more places for a happier life
Choose Love
This holiday season support pop-up stores Choose Love by gifting everyday items to refugees who urgently need them.
“‘The world’s first store that sells real products for refugees.’”
Holiday Fatigue. Compassion Fatigue. Everyday life fatigue.
At this time of year, as the days get darker and our schedules more frantic, many of us find ourselves exhausted, overwhelmed, maybe also panicked. We’re under pressure to consume, to shop, to scramble for all the things that we don’t need and that we probably won’t even remember in January. Some of us are starting to realize that we don’t love this Black Friday to January Sales treadmill, that it benefits someone’s bottom line but not us. We’re starting to look for ways to do the holidays differently.
Like Choose Love. No, that is not just a cute Instagrammable aphorism (though it does take a covetable merchandise form). It is an urgently needed pop-up that takes that holiday spending money and uses it for good, not seasonally appropriate greed. The Choose Love stores brought to us by Glimpse design collective—there are now 3, in London, New York, and Los Angeles—only sell things that refugees vitally need that you get to gift to them. The stores are arranged by the different stages and shifting requirements of displaced people. There’s ‘Arrival’, ‘Shelter’, and ‘Future’. A life jacket. Children’s boots. A hot shower. Safe spaces for women. A Bundle of Warmth. Think about these things for a second. Think about how and why they are needed. We defy your heart not to break just a little.
As CEO of Help Refugees (the NGO behind Choose Love), Josie Noughton sums it up: "It's easy to forget how lucky we are to have a bed, a blanket and a roof over our heads. For thousands of refugees this winter, these basic human needs are completely out of reach. This shop is all about one simple idea: that we should all Choose Love and help those in need."
Choose Love stores fill that compassion gap between the moment that we’re shocked by the news and the horrors that refugees fleeing climate change, war and persecution face, and the moment that we don’t know what to feel and what to do about it. By holding everyday items in our hands that people need, it returns essential humanity to the stories that we’ve become numb to and the headlines that we learn to forget. Simple things like baby items, clean and safe water, a bag of school supplies, restore the idea that these are real people, not just statistics, who need our help and deserve our kindness.
Though these brightly colored stores feel like a boutique gift shop, they are designed for you to leave with nothing except the knowledge that whatever it is you purchased is now finding its way to one of 120+ partners who support displaced people. You may be empty-handed, but you’ll definitely feel big-hearted. This is gift-giving as its best: we now know that doing something for someone else has a more lasting impact than doing something just for yourself. And beyond the 40,000 customers that it has to date served, Choose Love has a significant impact on the recipient too.
Since Choose Love launched in 2017, these pop-ups with a purpose have sent 1.5 million items to refugees, assisted one million displaced people in Europe, the Middle East, and the US-Mexico border, and raised 3 million pounds. Those statistics are staggering, particularly when you think that Choose Love is a relatively new concept on our High Streets. As brick-and-mortar retail is supposedly dying, they indicate a way forward for how our stores can change the world. Needs on both sides are now being met through something we’re overly familiar with, shopping and a place that has lost its own way, our High Streets.
Choosing Love matters; at a time when we’re divided across borders and beliefs, this simple mantra, and the enterprise behind it reminds us that we have options. We can choose to help people who really need it with our purchases this holiday season. And if you need any more encouragement, let’s give Banksy the last say: “For the person who has everything, buy something for someone who has nothing.’
(Also to look out for: You can also shop Choose Love for a Holiday gift – the recipient will receive a downloadable gift card with details of your item. Also, as these stores are staffed entirely by volunteers – you can gift your time.)
